If you find yourself asking “Why Isn’t My Online Store Making Sales?”, here are a few things that might be the cause of your low sales.
Product pricing can be tricky. If your prices are too low, consumers may think that your goods are inferior. While higher prices would result in your customers looking for cheaper options. It’s even more difficult when you add tax and the shipping costs. Market research will help you find the sweet spot you need for pricing, to attract and retain clients.
Online shopping is convenient but this comes at a cost. You can’t feel, smell or touch anything! Everything rides on your photos and description.
Images and explanations should be planned to attract buyers. When you have shady images or depend exclusively on technical details, you will miss a lot of revenue because the curiosity in the brand will not be produced.
Present the goods with clear photographs from different perspectives, and create exclusive explanations that give shoppers the importance of the goods, and how customers will benefit from them.
You Don’t Have A Niche
Many eCommerce businesses ignore the importance of a niche. You may invest time and resources into web marketing or ad spending which does not produce any revenue. Why? Because, you are either targeting the wrong niche or you have no niche. Make sure that you study your customer demographic and then produce targeted ads to attract similar individuals.
No Customer Support
Lack of Customer Support details may sound like a minor detail but it is a major red flag for customers. Consumers want to know that when there is a problem they can reach you. If you don’t display your location and phone number, you’re going to have a hard time building trust with your clients.
Hidden Fees And Complex Checkout
A multi-step checkout process reflects a challenging customer experience. Having a fast checkout process, removes the annoyance. Let customers go through the process and choose the option to register and saving their info, if they want to come back again.
Have we not all deserted countless carts online due to the secret shipping costs before the very end of the checkout process?
Many clients don’t even make it that far. Shipping prices are one of the main reasons people leave shopping carts.
Poor Site Interface
For an ecommerce page, what you want the user to do on your site has to be made clear. Non-product pages will guide the consumer into an clear and explicit call to action. Customers are asked precisely what to do by the most popular ecommerce sites; never leave them to wonder what the next step is.
The navigation can be more challenging if the online shop has tiny icons, small product photos or a cluttered interface.
Small-tap targets make it hard to reach the desired content, which can ameliorate the shopping experience and take a customer elsewhere. Make sure that the web page can support mobile devices.
Not Enough Marketing
All too often we forget the most important aspect of our business plan, Marketing. We use this tool to spread our messages and products, the same can be said for eCommerce. Without targeted customers, there’s no revenue. You need to build an inbound marketing campaign that takes advantage of social media, content marketing and even paid marketing. Let user-generated content and testimonials create more social proof and promote your store once you start building your customer base.
An ecommerce store, with very little overhead, is a fantastic way to build revenue. Without the costs or workers needed to operate a brick-and – mortar company.
More than 205 million U.S. customers buy online and spend an average of about $3,000 per year. But still many eCommerce businesses are still struggling. It is imperative to identify your shortcomings if you have any intentions of making your business profitable.