What Are Business Cards?
Contrary to popular belief that “Paper Kills Trees” and that business cards are annoying and useless, they are still effective. That’s only if they are used correctly. So why are they important? Business cards are small cardboard rectangles containing personal business details. A business card normally contains a name, organization partnership and contact details.
Why Are Business Cards Important?
Makes Your Business Referable
Whenever the question “Are Business Cards Important?” is posed, the answer is usually along the lines of gaining referrals.
Business cards always list the expertise that you or your company possess. It is not enough to just offer the business name and contact information. When your card lets the user know about your extra abilities, it helps to build referrals. The client will recommend your company and expertise to anyone who is searching for that range of skills.
But first, make sure the card template is strong enough to compel referrals. Use paint, text, illustration and logo components wisely to communicate the brand message effectively. If the card receiver is pleased, the chances of receiving further referrals are better.
Easy Networking Tool
This is perhaps the root of your business card stockpile. Have you ever been to a networking event and left with a slew of business cards that you will never use? We at Advisight like to call that, “Card Abuse”. They are nifty little things that can convey a big message, this puts them at risk of being over used as an easy fix. If you want your card to outshine the others in the pack, ensure that you leave a lasting impression on it’s receiver.
There is no solution to face-to – face networking that has been proven to be a better traditional relationship-building tool. It helps increase revenue due to personal networking strength. Remember to create a true brand image with a strong networking strategy. Business cards help build a web of personal relationships.
An Intimate First Impression
Although distributing the cards need personal energy, their standard, content and style inform consumers of your professionalism. Any serious company will try to draw the interest of its customers. An appealing and well-thought-out business card template captures the eye and makes an amazing first impression. A company logo, tastefully display company details, use of the right brand colors and typing will surely give the card a professional appearance.
Trust Building Tool
Thanks to an intensely dynamic retail climate, consumers and not free with trust. When they like a company’s deals they’ll shop. Business cards will help close the confidence gap. Warmth and personal greetings should be shared while exchanging cards, it helps to create confidence.
Exchange Contact Information
Perhaps the original answer to, “Why Are Business Cards Important?”.
A explanation for our cardboard friends remaining in use is that they offer contact details with ease. Contact details for a business is important to customers. The recipient will conveniently place the token in a pocket or office drawer until needed. There isn’t much more to the humbled reason behind the existence of business cards except its convenience.
Conclusion
Business cards are irreplaceable despite all technological innovations. Most officials hold certain cards in their pockets and give out the cards while shaking hands with prospective customers. Cards are useful for marketing at a trade show, conference or corporate meeting.
Cards do not simply include contact information. For clients and potential buyers, our paper companions offer a peek into the quality of the organization’s products or services.
Nice write up….. Short but very much educating…. Its funny how so many of us has abused cards… I’m also a victim of that, but really, Business cards plays significant role in creating opportunities and also help to increase sales due to the power of personal networking. Thank you so much for this article your review on making an intimate first impression was really helpful.
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own a business regardless of its size the importance of business card cannot be overemphasized…Business cards play a
significant role in creating opportunities. They help increase sales due to the power of personal networking. Remember that with a solid networking plan, your business can build a true brand identity. Business cards help significantly in creating a chain of personal relationships…this indeed goes a long way to go in one…… thanks for sharing such an informative review
Hi! I hadn’t seen it like this. But once I read your post I agree that business cards are irreplaceable. Even with all the new ways of connecting with people that technology offers us, business cards still keep their value. The most important, in my book, is that they are a trust building tool. There is that something that business cards transmit, that online interfaces can’t.
It’s valuable that this article points out that business cards can help you make a positive impression on your prospective customers. I would like to start my own company in the near future, so I should probably hire someone to print some business cards for me. I’m going to see if there’s a good company in my area that offers business card printing services.