Look, no one said print is dead but its on it’s way out. Although social media marketing is young, it has made a name for it’s self. Social Media Marketing is equivalent to “Word Of Mouth“, except everyone can hear it and see it. See the importance now?
Social media marketing is the use of social media sites to communicate with your customers. Thus creating your brand’s identity, boost revenue and improve web traffic. This includes posting on your social media pages, listening to and engaging your fans. Seems simple enough? Well there is much more to it than it may seem.
How Utilize Social Media Marketing
It is important to understand that in everything there is a strategy. The same is for Social Media Marketing, let’s dive in.
Always Have A Plan
Before you sign up to any of the social media websites, you need you have a goal and a plan to work towards it.
How are you setting these objectives? How can social media help you achieve your brand’s objectives? Several companies use social media to increase their brand visibility, while others use it to boost website visits and sales. Social networking will also help you develop awareness with your brand, create a community and act as a customer service platform.
When you launch, it’s easier to select a few channels that you believe your target market is on than to be on all channels. Choose a forum that optimizes your purpose and your content. And while Instagram is perfect for photography, Youtube support video presentations better. It makes it important to research the channels of interest and examine the sort of content that performs best on each site.
Now to the sharing. Which kind of material is the most appealing to the target audience? Are they photos, pictures, or links? Was it informative or entertaining? A good way to start is to build a marketing strategy is to do your research. Build a list of questions to ask your existing customers. Knowledge is key, so hone it.
Posting and Publishing
Now the fun begins. After deciding what you would like to achieve from your accounts its time to start posting.
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.
But be warned posting has its draw backs. At Advisight, we suggest sharing 1-3 times a day if you want to stay in your audience’s feed. And if you’re posting less than the average, you’re going to fall through the filter and be seen less frequently by your audience. On the other hand, if you post too much, you could start to annoy your followers and lose them that way. Over-sharing can also threaten your account resulting in a shadow ban. Shadow ban is a blocking tactic used by Facebook, Instagram and Twitter to restrict the scope of accounts that generate more than average bits of content. With small audience, your posts will get fewer impressions. Thus stunting your conversions.
Engage and Listen
If you follow our posts you would notice by now that we are firm believers of engagement. And why not, this is what truly builds an audience. If the company’s social media continue to expand, discussions about your brand will also improve. People will comment on your social media posts, tag you or send you a message directly.
So always respond. Showing your customer that your brand has the potential to grow with their needs creates confidence. Getting a wealth of knowledge from your audience helps you to enhance your content and goods. Proving that you appreciate input will allow you to permanently engrave your presence and influence in your niche.
Analyse and Improve
Now here is where things get a bit tricky for some, we don’t observe changes in our accounts. It is key to analyse and improve in the areas that are lacking. Too often we take our amazing conversions with only thanks and no investigation. In order to repeat and improve your results you must examine every post and impression. Utilize the given tools for insight that each platform provides and compare it to the demographics of your actual customers.
More so, take note of your post that reaped the highest conversions and repeat the format while improving it.
Invest In Some Ads
When you have more money to expand your social media marketing, social media advertisement is an field you should consider. Social media ads help you to reach a broader audience than those who follow you.
Social media advertisement is so strong nowadays that you can decide exactly how to show your ads. You can build target groups based on their demographics, desires, actions and more. So don’t hesitate to invest in your brand.
Social Media Promotion should be a vital part of the any marketing plan. Social media helps you to communicate with your customers, raise awareness of your brand, and increase advertising and profits. With more than four billion people around the world using social media every month, its hard not to see why this is profitable.