A niche market is a subset of a wider market. This can be characterized by its own particular requirements or interests. Thus, its uniqueness renders it distinct from the sector at large.
For example, there are many different segments or niche markets within the toy market. Toys for the ecologically conscientious would be a niche market, similarly Toys for Adults and Toys for The Blind. All these are niche markets in the larger market for toys.
Every industry can be further modified or split by the specific interests and wishes of its supporters. Some of the most prevalent attempts to describe a niche are based on Price, Demographics, Quality Level, Psychographics and Geographics.
How To Find Your Niche Market?
Finding a niche would give the company a strategic advantage. If you’re trying to launch your store in a crowded product category or market, you ‘re going to face a tough fight against established competition. Focusing on a segment makes you succeed not only by offering multiple goods, rather by focusing on a small portion of the sector.
While there is no particular way to pick a niche. There are a number of approaches you might use. Through basic Google searches, creating a database, utilizing keyword analysis to help find new niches, there are several avenues to create a collection of business ideas.
Use Google
Yes, Google! Why? Because it has all the answers. The easiest way to brainstorm new ideas is to learn what others are doing. Begin your niche list with a quick Google search, it is a perfect way to see what’s out there. You could even discover new vantage points and patterns through experimenting until you discover a disadvantaged audience. Bear in mind that even if your specialty is targeted by a competitor, you can still remain competitive by focusing attention on a more particular part of that crowd.
Ever wondered why whenever you started typing something on a Google you get feedback before typing your request? These are the most explored keywords. You can use these to find a market for your product. Google can only give you a few answers, and you will want to use resources like the Keyword Tool to compile and coordinate all of the keywords recommended by Google.
Google Keywords
Use the Google Keyword Planner tool to uncover a niche. Keyword Planner is a tool on the Google Ad Site, Google Advertising. The Google Keyword Planner is similar to the Google Recommendation Tool which is more sophisticated and customizable.
Conclusion
This consumer segment that serves a group of individual consumers and seeks to escape the competition. Niche marketing is a valuable method that can help companies improve their financial profit margins.
A good article advising of the best ways to think about your niche market place which I think is so important. I know that I usually start off with my own brainstorm and then use Google to see what comes up as you have mentioned. I then cross it off against what I have done to hopefully leave me my options. I think that is also good to know who you want to market too as it really shrinks the niche down further.
Thank you
I would certainly echo your champion of a niche in business. I also think most businesses particularly for a local market this is a tough ask. There is still a great desire to be everything to everyone and of course as we know you end up bringing nothing to everyone. People can’t also find you so there is another reason to niche in a search engine world. It sounds and feels like you provide a worthwhile service to your clients.
I like the toy example but could you give any more examples so I could relate to your process in deciding what you choose? It is based just on niche search topics or does it go deeper than that focussing your clients values and contribution to the world. I guess I am asking about a clients mission, value and purpose. Regardless, thanks for sharing, I share your passion for finding your niche.