Everyone wants to make more from their small business. But very few of us know how to start or how to remedy the issues. So what affects profits?
Your Profit Margin
There are various forms of profit margin, gross and net, but this definition focuses on net profit margins as there are more variables that affect net income.
Net profit is the ratio of net earnings to revenue, determined simply by dividing earnings by revenues. This is a simple way to calculate the amount of the selling price that the business retains after paying for the expenses that go into the transaction.
Net income margin is a greater indicator of financial stability than sales alone. It is possible to increase the company’s profits while reducing the profit margin, which means that the company is being increasingly less effective. It’s difficult to get a net profit margin because the company is losing revenue.

Qualitative Drawbacks
There are far too many qualitative factors to be listed. However, recognize all the aspects that could impact the selling of any particular product. This includes advertising, consumer preferences, corporate governance, and the power of the competition.
Quantitative Drawbacks
The most visible, readily recognizable figure that influence your profit margin is your net income, your gross revenue, and the cost of your products. Look at the net profit and the cost of products sold for a general view of these main factors.
Sales values are very relevant. Increasing your net profit margin by handling your product expenses, and at the same time rising your selling rates.
Inventory numbers are also significant. And if inventory is reported as an asset on the balance sheet, you do not report sales income until the purchase has already taken place. Devalued inventory can harm profit margins, and the reduction of inventory by increased revenue can boost the profit margins.
Taxation is an underestimated aspect – and one that you have very little influence over – because taxes impact net profits.
Hello,
This was an interesting and informative read.
I’m thinking of setting up my own small business so just now looking for as much help as possible. I find online advice very useful as I can read it as often as I need to.
You explained everything very clearly.
Some of the terminology was new to me but I feel I now have a better understanding thanks to you.
Best wishes,
Cameron