Top Marketing Agencies Use Data To Drive Their Marketing Results.
Top Marketing Agencies Understand Each Brand Has A Unique Opportunity To Cultivate A Community.
Cultivating a commuity creates loyal brand enthusiasts that will “buy” from you. Constantly spending transactional advertising dollars trying to “sell” people doesn’t work long term.
Properly cultivating a community in this digital world varies largely depending on the type of audience you are looking to cultivate.
The two major disciplines in building brand influence digitally are Search Engine Optimization and Social Media. These disciplines work together to build your brands authority and equity which results in the right eye balls seeing you and more profits.
Top Marketing Agencies Understand The Difference Between Transactional & Brand Advertising.
A transactional ad is for a possible sale today. Brand advertising is a long term brand building strategy for today and the future. The equity and authority that your brand builds with your target demographic is what creates profits long term. Building brand equity is the only way for your brand to be relevant in the future.
Smart consumers today can easily recognize your underlying intent by how you decided to deliver your brands message. Strategically distributing the right brand messaging, in the right way, in front of your prospective target demographic is what wins. Brand advertising over time builds massive equity for your brand.
Brand Equity Is Priceless.
Every dollar spent on transactional advertising makes you money or doesn’t. This is one of the major drawbacks with Transactional advertising. The new customer might have to buy from you multiple times to get a return on your transactional advertising spend to even make it worth it.
Brand advertising investment compounds year after year. The same money you invest today not only may pay you today. It pays long term into the future every time your customer thinks to buy in your niched solution they think of you.
With a proper brand advertisement strategy a dollar invested today can pay you thousands of times over again and again in the future. Simple Transactional advertisement does not produce compounding results like strategic brand advertisement.
It’s Equity That Produces The Compound Of Results.
Your Brands equity is determined by how much value your brand has brought to your community. Your Target Demographic will buy from you based on your brands equity. This is something that goes unseen by most. Brands that win in the long term see the immense value in leveraging and maximizing their equity.
By Strategically partnering with a top marketing agency you build a brand that influences your target market’s decisions based on real world neuroscience data.
Real influence makes a real difference in the long term success of a brand. Building the right brand equity will positively impact your community and your bottomline.
Top Marketing Agencies Understand It’s the Mission & Message that’s Important.
Lots of brands are primarily focused on transactions. They think “how can we make our transactional advertising better to increase our return on ad spend.” This is a never ending cycle. Equivalent to a hamster running on a wheel. You stop spending money. What happens?, NO MORE BUSINESS…
A brand’s mission & message relevantly aligned with your target demographic. This is what creates the proper conditions for long term successful business.
By focusing on your mission and message your marketing efforts will exponentially compound over time. This is the difference between growing at 6% each year. Verse growing 6,000% in 3 years. The brands mission and message are what guide us on how to strategize building a brand’s equity and authority.
Top Marketing Agencies Understand That Brand Authority Creates A Value Gap.
Proper brand positioning as an authority in your space creates a value gap. Value gaps effortlessly produce profits. If you can show your prospective buyer you are the authority you no longer have to sell them. People want to buy from the authorities in their space. Brands (including personal brands) want to do business with other brands that elevate themselves. If association with your brand helps enhance the brand you are working with a partnership is a no brainer.
They say to themselves, “not only am I getting this awesome product or service, I get to show off the fact Im associated with this brand, HOW COOL!”. Just this association brings more capital to your buyers.
To give an example, the brand Rolex. A specific model the day-date has been coined as the presidents watch. The “Presidential” Day-Date Rolex & Rolex Brand itself creates this brand authority subconsciously eluding to prospective buyers that people who ware their products are the Regal, Presidential, Influential, Wining, Industry leading type of people who have excellent refined taste with only the highest standards.
Properly executed brand advertising campaigns produce profits far into the future even after the initial advertisement is long forgotten.
With the right brand authority. People will see you own the product or service and they will now have all these subconscious beliefs about the owner based on the brands authority.
Brand authority benefits your brand by reducing skepticism which cuts the sales process. It helps elevate all other brands you do business with.
Ownership of your brands product or service is a calling card of excellence, which perpetuates the authority cycle, creating additional value gaps for you and your clientele.
When Your Mission and Message are super relevant and properly positioned to your target demographic it creates brand authority and equity. Brand authority and equity are priceless and are the actual “soul” of your business that allows you to build a community.
Businesses in the future will only exist if their Brand has authority and equity in their niche. With an unlimited amount of information at our finger tips we can choose to do business with anyone from anywhere.
For us to buy from a brand we now need more of a reason. The product or service being good is no longer enough.
In this new digital age of buying decisions; consumers want to feel like they are apart of something. By building authority and equity brands can properly Build Influence with their target demographic. This is the winning formula that works today and will continue to work long into the future.