Flexibility is essential in any marketing role, but more so in the management of social media. Social media is moving so fast that it is essential to be highly adaptable. It isn’t enough to schedule a post. You need to be able to check out new apps and changes on the basis of emerging developments. Once you have the data, you just need the versatility to try out new things.
It is imperative to treat your accounts as you would any business asset. Besides maintaining it with relevant high quality content, affiliating your brand with high quality products and services improves your standing power. Being seen as a content creator is good but being a product creator is better.