Press releases published by a number of media outlets can provide precious backlinks to your website. In addition, by optimizing your content, you could increase website presence and make your publications discoverable on the web. Links pointing to your niche and a set of relevant, company-specific keywords are essential aspects that you should add to your copy in order to optimize your press releases and unlock instant SEO benefits.
You want to keep an eye on the Google rankings, of course. If you’re browsing the internet, Google looks directly at the backlinks to your website, how the sites are attached to each other, and in what ways. There are, of course, hundreds of ranking factors. But backlinks are the most important metric for SEO.
Today, of course, reliable backlinks are hard to find. In reality, there are smart ways to create or render backlinks, to get authoritative websites to connect to your online company.
The aim of SEO optimization is to improve the rankings of your site in the search results. Most importantly, the aim of reaching high rankings is to draw more traffic, and hopefully, to transform this traffic into new customers and leads.