The Customer Is Always Right

The perception of the consumer has grown over time, causing the “Customer is Always Right” ideology to be examined. But no matter the case, being customer-centric means thinking about the experience of the consumer. The customer may not always be right, but being thoughtful in your approach to customer service will always serve the company well. Companies need to adopt healthier service practices and trust each employee.

What Is A Backlink?

If you are asking yourself “What is a Backlink?”, you are asking the right questions, depending on who you ask you would get a different answer. Backlinks, are known as “inbound links” or “incoming links”. They link one website to another. Google and other major search engines consider backlinks as a “thumbs up” from one site to another. Thus pages with a large number of backlinks tend to have high rankings in organic search engines.

Do I Need A Talent Agent?

The answer is you probably don’t. Now before you gather your pitchforks ask yourself, what do you expect this talent agent to do you that you can’t do for yourself? And what makes your portfolio different from the talents that they already have? Besides your possible young talent portfolio you might have to keep this “talent manager” with a retainer fee or give up a percentage of your earnings.

Why Isn’t My Online Store Making Sales?

All too often we forget the most important aspect of our business plan, Marketing. We use this tool to spread our messages and products, the same can be said for eCommerce. Without targeted customers, there’s no revenue the store can generate. You need to build an inbound marketing campaign that takes advantage of social media, content marketing and even paid marketing. Let user-generated content and testimonials create more social proof and promote your store once you start building your customer base.