Its no doubt that times are different. Advertisers can find it difficult to know where to begin. People have moved into isolation in a few weeks. Placing more effort on themselves and their communities. So, “How To Market During COVID-19?”
With social isolation in full bloom, we are seeing behavioral patterns changing. Consumers returned to broadcast television and other media outlets. Whereas, the desire for tangible products places strain on different outlets, growing competition for e-commerce to unprecedented heights. Grocery stores are important outlets for many that go out, but stocks are sporadic. Health and safety issues push more shoppers to frictionless payment solutions, such as utilizing smart phones to pay at check-out without hitting the screen or stylus.
Many of such improvements might be reversible. When people push past the traditional paradigm of survival, entire niches will be born. But how can you grasp the curve and create a fanbase, reduce harm, and take care of your clients?
Empathize And Engage
In the case of any pandemic or economic hardship the businesses that succeed are those that kept engaging with their clients. Constantly empathize by including your customers in your coping game plan. In this plan include how you will continue to service your customers during this time.
Don’t try to corner your clients with pesky Ads and cheap deals, sure you will make money but you won’t foster any genuine relationships. Use this time to focus on some client retention.
Tweak Your Business Model
In order to rapidly switch innovative communications as conditions shift, advertisers would want to develop more flexible business models. Connection to remote development and imaginative capability may become increasingly essential as the crisis progresses. Thus, you should find a way to re-purpose your products and services. Sure it might be hard but you will be keeping the business of your clients while engaging with them.
Charity
People will remember the companies for their acts of good in a time of crisis, especially if they do it with good intentions and generosity. This could take the form of any kind of charity.
Feel-good content that relieves anxiety and promotes positive messaging will go a long way towards improving the brand. However, companies need to demonstrate that their contributions are more than material and not solely for commercial benefit. Consumers recognize authenticity and purpose.
Conclusion
We are in the phase of recognition and adaptation of the Covid-19 pandemic. Yet we do need to prepare our life after the disaster. As we navigate through what we know, marketing leaders need to work externally to keep their brands and customers happy. Thus we are all in competition with the ever evolving trends and technology. Its ok, to market during COVID-19, but just do so ethically.
Great article, very insightful and informative. Yes, I must agree that creating an online business is surly great during this period of pandemic but as you pointed out, there is so much traffic on the traditional niches. It is difficult because of the ever increasing number of competitions on those niches. Shifting from those niches might not get you a quick recognition but as time passes, you become a master in it and others will seek to emulate your style. You talked about client retention, for me it is great, and it depends on your contents. When you try to win over your clients and make them trust you, you gradually build your own traffic and business. Yes being generous and charitable can be a creative and incentive aspect of business, but do you think it could be doable for a beginner?
Generally this is so concise and powerful.
Hello there, thanks a lot for sharing this wonderful piece of information here with us. I must say i really did enjoyed going through your article as it contains valuable information’s one needs to be aware of in times like this in other to plan ahead as a marketer as well. Thanks for sharing this
at this point it seems the ravaging pandemic covid-19 oz come to stay and all we could do is try to get used to it we have to strategize new methods to sell and buy as well..alot people today have already taken to them that the pandemic isn’t going anytime soon and they are used to a new method of marketing all they do is keep a social distance and it all seems like everything is okay with them..
hello dear,thanks for sharing such amazing concise information with us, I was actually doing some research online when I saw your post, I believe these is exactly what I need to take my business to the next level in these pandemic time, thanks for sharing such amazing concise information with us, I’ll surely do some recommendations
wow! what a lovely article we have here,i love the way you analyzed the situation at hand and also the possible steps on how to tackle the issue wow! superb.whilst reading i understood that there are steps on how to market during covid 19 and those steps include; empathizing and engaging,tweaking your business model,charity(consumers recognize authenticity and purpose).