Is my website effective? You are probably asking this question because because your website doesn’t seem to be pulling its weight. You did it yourself or you paid a web designer thousands but the website hasn’t got any traffic. Even worse it has gained a lot of traffic but no new customers. So is your website a billboard or a customer magnet?
Is Your Business Website a Billboard or a Customer Magnet?
If you ask a company owner what they think of their company website as a source of economic profits, you’ll get an response somewhere in between two extremes.
- It’s a valuable commodity, creating leads or selling that makes it essential to your company.
- It’s a necessary evil, since you’re told you want one, but it doesn’t bring profits.
There are a lot of solutions between such extremes. The platform that creates business is a consumer lure, providing sales leads or collecting online purchases. The website that’s a losing battle is like a billboard next to a road. People can see it, but they simply move through without taking disciplinary steps that contributes to business profits.
What explanations could explain the large gap between the best and worst performance of the website? When you ask the effective business owners what they’re doing to make it that way, you’ll get these responses with a few variants.
Their websites contain useful information that guests want.
Customers visit web sites to get more knowledge about the company’s goods or services and also to place orders at times. If they are looking for more information about your company, they have unique questions in mind. Once they don’t find answers quickly, it’s only a click away to move their business to some other website.
Provide a lot of knowledge about your goods and services, and make it easy to navigate. The easiest way to do this is to make your website highly focused. One good approach is to take the queries that your prospective customers ask and create a blog, email, or article that addresses each one. You will think less about “keywords” if you make it abundantly clear on what section what this is all about. Hold a small question and answer or knowledge theme, and create another page for the next one. This makes it much easier for the search engine bots to understand the subject of the website, and you will benefit from that comprehension.
They add interest.
When you are selling goods by internet orders, you can put the items in addition to information about them. If you want a guest to access your company, or you’re selling a service that you offer directly or offline, you should do a little more. Your client, before you get their name and e-mail address, is a suspect. When you want to turn them to a customer, you need to sell them something with enough interest that they are able to give up their contact details.
People are afraid of giving up their personal information. You ‘re going to need to show something of interest, some additional details or an deal that will inspire them to act immediately. You have a feature story, sample material, discount coupon, or something that adds value to the page and is delivered immediately via email. Offer a short form that doesn’t ask for more details than you need to start a relationship.
Then follow up.
Based on the product or service, there will be an overall selling period, some of which will be significantly longer than others. For eg, anyone who wants a Tax preparer will take longer to review more details than someone who wants a home maintenance visit. You ‘re expected to have some sense of a typical selling cycle in your company. Taking action with follow-up contacts that initiate and develop a partnership without working too hard is how you build trust and company.
Speak of the website as filling out the “What’s in it for me” problem for site users. Then add interest in return for communication or order information, then follow up. Your platform is moving from just a billboard to one that draws customers.
Is My Website Effective?
If your website fulfills its purpose on producing leads or profits then it is effective! Improving its efficiency is based on the principles of interest, value and data collection.
