It is unreasonable to expect all of your leads to convert into sales by using a standard conversion funnel. The fact is every consumer is different and using mundane techniques will not garner the results wanted. The fact is that most consumers require a bit more information and incentives before they come to a conclusion. Whether its a service or a product we at Advisight use these strategies to optimize our sales.
Offer Incentives
When appropriate, offer incentives. Very few people dislike like free stuff, the key is to not over deliver with the sample or free trial. Offering a free gift or providing a special time sensitive discount is a great way to improve conversion rates. When designing the discount keep in mind that it doesn’t have to be something outrageous. Just a token of confidence in your product. The free gift doesn’t have to have a high monetary value. The average prospect would find it hard to reject a free offer or a limited-time discount.
Just Ask
It seems very simple and unimportant but it isn’t. Knowing how to ask with the correct tone, manner and at the right time affects your conversions.
How is simply asking for the sale correctly the ground breaking marketing advice to improve your lead conversion rate? It is, because many either don’t ask or ask incorrectly. The perfectly timed question”Are your ready to purchase?” after an informative conversation can easily turn a lead into a sale. Most leads are already interested in your services, your role is to inform and assist with this decision.
Present ROIs
Not all products have the ability to present ROIs. If your product has the potential to deliver this then make sure to inform your leads. Help your consumers by offering solutions that will help them make more money, this will often convince them to convert. Even if it doesn’t have a ROI remind the consumer of the other benefits of the product. Because every service and product is a solution to a everyday problem.
Answer Your Audience
Some leads won’t convert because they still have questions that they need answered before they make a decision. Answering common questions that your leads might have via a Public FAQ can drive organic traffic to your website. This can also display the ability of your team to evolve with consumers while displaying expertise in a niche.
Make Lead Deadlines
It is important to establish “no communication” deadlines in order to remove unresponsive leads from your marketing funnel. This allows your team to document the status of unresponsive leads and creates more time for newer leads. A message like : “We have not heard from you in 30 days. Even though this will be our final communication, please feel free to reach out to us in the future if you have any questions.” A similar message would prompt a response— and if it doesn’t then it saves your sales team time.
A Simple Follow-Up
A simple follow-up email or phone call with consumers and asking if they have any additional questions will often get them back into purchase mode or to re- consider an opportunity.This is truly the most effective way of re-using leads. A simple follow-up will close a large percentage of leads for virtually any industry
Make Your Digital Marketing Stand Out
To ignore your competition is foolish and to deny their interest in your leads can be detrimental to your brand. Your digital presence is your portfolio. In most cases the first interaction with a new product is through social media or a personalized website. That is why it is imperative to improve all digital content that is related to your Brand. So you need to make sure that your content and emails stand out from the overly promotional content that are likely to be flooding their news feeds. Always include factual pieces about your company or your local area.
And always make sure that your emails don’t read like overly aggressive and pushy sales letters. Clever emails and content really grabs the attention of your leads and make your company stand out.
Ask Questions
Asking your leads questions foster trust and opens the dialogue for additional questions. Asking your leads a question will often lead to a reply. Something such as, “It has been over a week since we have heard from you. Have you had a chance to go over the materials and make a decision?” this is a great way to prompt a decision.
Conclusion
Converting leads to sales may seem seamless but it is important to remember that to not all leads will become sales and it takes a bit of patience to increase your conversions.
Wow! This is really great to know of. These tips can really go a long way into turning or helping anybody to win more sales from the leads gotten. To be honest, I have battled withnconvertion of my leads to meaningful sales and this is really great for me to see in here. I am able to pick out the downsides and now, I have turned them to advantages for me now. Thanks
This is super awesome! I find this very useful for me a business personnel. I equally think giving out discounts and free gift is a great way of attracting customers and also improving your sales.
However in this part of the world where I come from, the moment you stop the free gifts, the customers will reduce but not withstanding, it’s still a great idea.
thank you very much for this awesome article. it is nice to get useful information like this.
i created my website about 3 months ago and getting traffic was an issue, i recently tried to pay for some funnel platforms but i am still in the dark about the mode of operation. your article has given me some light on what to do. thank you very much.
Thank you for this awesome post. One of the best and easiest ways to build trust is through social proof, most especially reviews and also testimonials from your current or previous clients. Social proof will not only confirm that you are talking the talk, but that you’re walking the walk. thank you
Yet another great post!
I actually just commented on another one of your posts and WA served up another one!
Just as I said for the previous post, this website is fantastic.
Is this a business of yours aside from affiliate marketing?
I’m actually looking at how to sharpen my marketing skills myself so a site like yours is exactly what I need.
And you’re right, offering VALUE to your potential clients and customers and making them feel seen and heard is EXACTLY how to win business and to keep it.
Building relationships through offering VALUE is KEY.
Thanks again my friend!
Actually we are a Marketing Research Center and Thank You!
Some great tips and hints in there, given me some things to think about for sure! I was wondering if you could offer some advice on something that has been in my mind for a while.
If you have tried a few of the methods listed, but your lead still isn’t converting for whatever reason, how long would you recommend continuing to try to convert them? Do you have a cut off time when you think a lead has been lost, or do you think all leads stay warm to some extent?
It depends on your product, but in most cases after two tries to close i suggest focusing your energies on attracting better leads.
Hello there, thanks for sharing this educative piece of information here with us. I must say i always enjoy reading through your articles all the time. Your articles has helped me achieve a lot from the information you provided in them. I am also going to try out this new leads i have and turn it into sales after following these instructions provided. Thanks for this
An amazing write up you have got there on” how to turn leads to sales”
Truly it is not every leads that one can convert to sales but you can always try with patience. The tips you have given are all helpful especially the tips on ” asking a question” it definitely will facilitate things and help the consumer to make his or her mind.
Thanks so much for sharing.
Hey nice article you have there, your analysis when it comes to converting leads into sales are quite unique, in addition to the follow up, when you follow up customers you will be able to know if you were able to satisfy their demand or not, because customers often seeks for satisfaction of product or services, once you satisfy them they will definitely comes back for repurchase .