It is unreasonable to expect all of your leads to convert into sales by using a standard conversion funnel. The fact is every consumer is different and using mundane techniques will not garner the results wanted. The fact is that most consumers require a bit more information and incentives before they come to a conclusion. Whether its a service or a product we at Advisight use these strategies to optimize our sales.
When appropriate, offer incentives. Very few people dislike like free stuff, the key is to not over deliver with the sample or free trial. Offering a free gift or providing a special time sensitive discount is a great way to improve conversion rates. When designing the discount keep in mind that it doesn’t have to be something outrageous. Just a token of confidence in your product. The free gift doesn’t have to have a high monetary value. The average prospect would find it hard to reject a free offer or a limited-time discount.
It seems very simple and unimportant but it isn’t. Knowing how to ask with the correct tone, manner and at the right time affects your conversions.
How is simply asking for the sale correctly the ground breaking marketing advice to improve your lead conversion rate? It is, because many either don’t ask or ask incorrectly. The perfectly timed question”Are your ready to purchase?” after an informative conversation can easily turn a lead into a sale. Most leads are already interested in your services, your role is to inform and assist with this decision.
Not all products have the ability to present ROIs. If your product has the potential to deliver this then make sure to inform your leads. Help your consumers by offering solutions that will help them make more money, this will often convince them to convert. Even if it doesn’t have a ROI remind the consumer of the other benefits of the product. Because every service and product is a solution to a everyday problem.
Answer Your Audience
Some leads won’t convert because they still have questions that they need answered before they make a decision. Answering common questions that your leads might have via a Public FAQ can drive organic traffic to your website. This can also display the ability of your team to evolve with consumers while displaying expertise in a niche.
Make Lead Deadlines
It is important to establish “no communication” deadlines in order to remove unresponsive leads from your marketing funnel. This allows your team to document the status of unresponsive leads and creates more time for newer leads. A message like : “We have not heard from you in 30 days. Even though this will be our final communication, please feel free to reach out to us in the future if you have any questions.” A similar message would prompt a response— and if it doesn’t then it saves your sales team time.
A Simple Follow-Up
A simple follow-up email or phone call with consumers and asking if they have any additional questions will often get them back into purchase mode or to re- consider an opportunity.This is truly the most effective way of re-using leads. A simple follow-up will close a large percentage of leads for virtually any industry
To ignore your competition is foolish and to deny their interest in your leads can be detrimental to your brand. Your digital presence is your portfolio. In most cases the first interaction with a new product is through social media or a personalized website. That is why it is imperative to improve all digital content that is related to your Brand. So you need to make sure that your content and emails stand out from the overly promotional content that are likely to be flooding their news feeds. Always include factual pieces about your company or your local area.
And always make sure that your emails don’t read like overly aggressive and pushy sales letters. Clever emails and content really grabs the attention of your leads and make your company stand out.
Asking your leads questions foster trust and opens the dialogue for additional questions. Asking your leads a question will often lead to a reply. Something such as, “It has been over a week since we have heard from you. Have you had a chance to go over the materials and make a decision?” this is a great way to prompt a decision.
Converting leads to sales may seem seamless but it is important to remember that to not all leads will become sales and it takes a bit of patience to increase your conversions.