Followers are the reason why influencers exist. As a result of this, social media helps us keep track of our audience. But more often than we might like, the follower count puts us under stress. You just can’t seem to stop losing followers. Although your thoughts might go immediately to “bots, my audience doesn’t love me or something is wrong with instagram” remember that it is absolutely normal to lose followers.
Note to Influencers
Constant follower drops are common in both micro and macro influencer accounts. As a matter of fact, it’s far more common in larger accounts rather than smaller accounts. This is because your reach is larger thus making people follow faster, even spam accounts. Majority of the day to day unfollowings might have absolutely nothing to do with you. One common root cause is the “follow-for-follow” method.
These individuals use this technique to gain followers, but the majority of people that use this tool do so in a very “spam like” manner. Thus they tend to follow a lot of accounts, and unfollow you a couple days later if you don’t follow them immediately. Another reason that can make you lose followers on autopilot is the platform itself. Platforms like Instagram, purge their audience regularly, getting rid of inactive and spam accounts.
How To Stop Losing Followers
Stop Changing Your Niche
Besides the random unfollows and systematic purges, some members of your audience might unfollow because they feel like it or because you suddenly changed your niche. A sudden change in the style and subject of your content will alarm members of your audience. It is key to ensure that your posts are “on brand”. Although you may want to change your content occasionally it is important to maintain a unified theme to allow your audience to engage. If your content doesn’t interest your audience they will either stop interacting or stop following.
With that being mentioned its imperative to maintain your account with niche relevant content. Realizing and operating within a niche allows you to grow and retain a more active audience.
Moderate Your Posting
We at Advisight recommend sharing 1-3 times a day if you want to remain in the feed of your audience. Therefore If you’re posting less than the average, you’re going to slip through the algorithm and be seen less regularly by your audience. On the other hand, if you post too much, you might start annoying your followers and lose them that way. Oversharing can also risk your posts being shadow banned. A shadow ban is a blocking technique used by Facebook, Instagram and Twitter to limit the reach of accounts that produces more than the average bits of content. With a limited reach your posts will receive less impressions.
Its not a crime to promote products for financial gain on your social media accounts, if you have the platform why not use it? If you run accounts for your company, it’s important to advertise your goods or services to your audience.
But there must be a balance of product, education and content featured on your accounts.
Your account should never be a post parade showcasing only your goods. You’re marketing a lifestyle that’s going along with it. Give the audience what they want.
Grow With Your Audience
It is imperative to show your audience that you can grow with their needs. Engage with them, present products and services that would be beneficial. Don’t limit it to just products, show the same commitment to your content. Respond to comments and congratulatory messages. Your followers will complain because they take the time to leave a thoughtful comment and they don’t get a reply. And if they could browse through your past posts and find that you never respond to comments, it creates an unsavory look.
Things will unfold, they know that you’re not involved, because it means that you don’t even care for them or what they have to tell.
Social networking is all about interacting with people, and if you’ve taken that aspect out of your approach in the past, it’s time to start doing it.
Evaluate Your Growing Techniques
Whether it’s an agency or some “organic growth plan” it is imperative that you are knowledgeable about the strategy and the possible downsides.
For instance, automated tech or actions that are similar is contradictory to Instagram’s guidelines. These inclulde copy and pasting messages and comments. Insignificant? But this is a serious offence. Instagram does know, and they will restrict your page.
But if you don’t get caught, Instagram will do stuff like limit your scope and exposure.
And if your followers don’t see your stuff, your numbers will continue to dwindle over time.
What you can do for yourself is observe your competitors and your niche. Try to learn and emulate those that seem to have a handle on their following, follow their lead if it comes to that.
The roulette of gaining more than you lose everyday is hard. No account is perfect and everyone loses followers the key is to attract newer and better quality audience everyday. Put yourself in your audience’s shoes and create what you think they would like to see next.