Where to Start?
Everyone wants to make money on social media media, but why not? It seems easy and fast but this is far from it. You may fall short long before the brands come knocking. Many people will lead you to believe that its your follower count and engagement although this is true for some but for most its about how you pitch yourself to brands. Making money on social media involves converting your audience into currency by a variety of ways. And this can only be achieved if you cultivated your audience in a way that facilitates this. Don’t be scared, we at Advisight are here to guide you down the path of fame and fortune.
Note to Micro Influencers and Marco Influencers
Before embarking on this journey it is important to understand your niche. With taking that into consideration not all niches will allow you to gain millions of followers, its simply impossible since that niche might already be small. Persons who thrive in these situations are called Micro Influencers. Being a Micro-Influencer changes everything, it means that you would usually have to take an additional step to your monetization.
Although finding brand collaborations can be hard because of your audience size, entering an influencer network and learning how to pitch yourself can be a perfect. Influencer networks pair you with companies that are searching for influencers that suit their characteristics.
For certain cases, advertisers and marketers may also use the network to hunt for influencers in a specific niche. Some networks can also let you pick the brands you want to promote. Many of these choices will prove valuable to both influencers and brands.
Although being a Macro Influencer can give you more brand opportunities it doesn’t hurt to a find a network that has your best interest. The added benefit of these services is that they design your pitch and place it within reach of interested brands. But all this comes at a cost. This cost is either a monthly subscription or a percentage of your earnings.
The Pitch Kit
There is a plethora of services and agents that are wiling to pitch you for a cost. But if you are interested in retaining more of your income you can learn how to create your personal pitch kit. A pitch kit is usually a page long. This shows your account handles, analytics, your niche and a general analysis of your audience demographics. It is important to make this kit as clear and truthful as possible.
After you briefly list your handles and niche, you should immediately dive into your analytics. Include your follower count first, then discuss your growth in the recent month. This shows the brand that you are constantly reaching new people. Try to calculate your engagement ratios such as the average likes, comments and shares per post.
Only you know your audience best, now its your chance to introduce your audience to the brands. After completing your analytics ratio, given that your accounts have its business setting activated, you should be able to access your audience demographics such as their gender, age and location. Those are your key selling points in combination with your niche.
You have the components of the kit, how do you pitch it yourself? For starters try to expain your niche and how you function within it with no more than a few lines. Use your words cleverly. Then do your research on the brands that interest you, review the accounts of the influencers they worked with in the past to see how you rack up. Compare your audience demographics and impressions. Then place attention on the brand’s upcoming projects and plan your pitch around that upcoming campaign. Always express your interest clearly.
I Sent My Pitch Kit, Now What?
Now you wait. It can take weeks or months even to hear from brands but don’t let that discourage you. Its unreasonable to work with every brand so you will get some rejections. Thus handle the good and the bad news with the same discretion. In the face of rejection give the brands regular updates on your growth and demographics and try to build a relationship. Network with the individuals that they work with and try to collaborate with influencers that they worked with in the past. Believe us they are watching!
And when you’ve worked with a company, don’t sever the relationship. Send a summary after your content goes live with data on the amount of shares, clicks, and any other related data that might be of concern. Also, don’t forget to check in with the representatives regularly to keep the friendship running. If you see that the company is having strong press in the news, reach out with a short congratulations.
There is no aspect of a pitch kit that is more important than the other. Your pitch kit is the first impression of you brand. Its imperative that you express your interests truthfully and directly.