Why does it seem as though marketing via mobile content is dominating the market place? Well, because it is.
And do you know why? Because It complements Mobile Content Marketing.
Content marketing is described as the strategic marketing approach of creating and distributing valuable and relevant content to attract and retain an audience with the intention to groom a profitable customer. While a mobile content marketing campaign is synonymous with responsive design, a form of web design that enables a platform to function better and look fantastic on a range of screen sizes.
While a sensitive platform can be part of a mobile content marketing campaign, it’s certainly not the entire package. A successful mobile content marketing campaign includes all the various types of smartphones. These strategies have been proven effective for many companies and consumers alike. Let’s show you how and why you should utilize this tool.
How To Market Via Mobile Content?
Its simple, give your audience value. How do you do that? Provide authentic and relevant content that seeks to impact. Make it your pieces engaging and specific to your niche with the intent to attract an audience and convert them to customers.
Why is Mobile Content Marketing better than Ad Marketing?
Online advertisements are as old as the Internet, and were all the rage in online marketing. But consumers are just as tech savvy and have found ways to opt out of ads. In the past five years ad blockers have been included in software anti-virus packages and ad blockers are installed on over one billion devices.
This is terrible news for marketers who rely on advertisements to spread their brand’s message, but good news for those who gravitated to Mobile Content Marketing. But why not? It’s impervious to ad-blocking software and good content is an audience magnet which makes it more effective.
Mobile Content Marketing Increases Website Traffic
Good Content has the ability to compel an audience. Your digital presence is your portfolio. In most cases the first interaction with your product is through social media or a personalized website. That is why it is imperative to provide unique content that is related to your Brand. This ensures that you have what need to make your brand stand out. Because good content is rare it improves your chances of attracting more individuals to your digital assets.
Personalized Content Improves Engagement
Very few people value Ads, most find it as a nuisance while informative and personalized content can change a consumer’s life.
Having a polarizing effect on your audience via content can easily convert them to a customer.
Well produced content benefits both the customer and the brand. The customer gains valuable knowledge while engaging with your brand.
Boosting Sales Through Engagement
Easily digestible content is in high demand and satisfying this demand will provide an endless supply of engagement. Marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites. The more time spent on your site makes your customer more familiar with your product and more likely to by. Over time, engagement helps to produce higher levels of brand recognition, this has the ability to boost sales.
Mobile Content Marketing is the Cheaper Option
Many people believe that content marketing is expensive but the fact is that it’s cheaper than other marketing methods. Why is it cheaper? Because content marketing is easy to begin and popular with consumers. It can drastically reduce the money marketers spend on advertising their brands, it saves time and is actual effective among consumers.
Mobile Content Marketing Pushes Conversions
Some leads are slower to convert because they have questions that they need answered before they make a decision. Answering common questions via informative content for leads via a Public FAQ can drive organic traffic to your website. This displays the ability of your team to evolve with consumers while displaying expertise in a niche.
That’s why companies that utilize mobile content marketing convert their leads six times higher than their competition. Content marketing does requires an investment of money, skill, and time but drives higher conversions than traditional marketing.
Emails are personalized, targeted, and delivered directly to a customer’s inbox, it’s a easy and inexpensive way for you to gain access to your customers.
That is why it is important to all improve your digital content that is related to your Brand. You need to ensure that your content and emails stand out from the other the overly promotional content that is likely to be flooding everyone’s news feeds. Always include factual pieces about your company and products.
Clever emails and content grab the attention of your leads and makes your product stand out.
Over time marketing via mobile content has proven to be less expensive, efficient, compelling, and highly engaging, this caters to virtually all businesses and industries.
Mobile Content Marketing from what we know is effective if done right the yields high conversions.