Marketing Your Music
Music is a universal language and has always been an integral part of our lives. It melodically ties the cherished moments of our life together and speaks the words we are afraid to express otherwise. Each song we listen to holds power to take us to another realm, remind us of a specific time, place, and people. Music undeniably unites people from all races, religions, and colors, under one umbrella. It seems as though everyone has a song in their heart that they want to share, but how many of us are sharing it correctly? Hence, may individuals are asking, “How To Market My Music?”.
Almost 13% of the United States Of America’s population are musicians, whether rappers or instrumentalists. Although that’s alot of talent, less than 10% of the grand total are currently able to to support their lifestyle by the income provided by music.
We are well aware of the fact that behind every successful project, there are numerous marketing strategies, and music is no exception. Whether you are thinking about building a fanbase from scratch, strengthening your fanbase on platforms like Spotify, Soundcloud, and Itunes, you will need to follow a few marketing strategies. Every successful musician has to get equipped with the essential skills to market their music efficiently. If you want to put your music out there or desire a bigger audience, you should become familiar with marketing tools as soon as possible.
If you are confused or puzzled and do not know where to begin and what strategies to apply, we have got you covered!
In this article, we will unveil all the secrets to become a music legend or, according to gen Z terms, ‘blow up’ by following a few tips and tricks. So without further ado, Let’s get started!
First things first,
What Is Music Marketing?
Music marketing is a process of promoting your music. Marketing your music enables millions of people to get serenaded with your music.
There are innumerable ways to market your music, but it is essential to know why you need it.
Why Might You Need To Market Your Music?
Primarily, music marketing is incredibly pivotal for a musician’s career. You can record hundreds and thousands of songs, but they will not get you any recognition without proper marketing. Well, simply put, if you don’t market them no one will hear them. Contrary to popular belief viral content is not a coincidence, but the fruit of hard work.
How To Market Your Music?
Treat it like a business: The music industry is growing at a fast pace. Therefore, for you to succeed in reaching the career goals, you need to take every action mindfully. Practice business skills and incorporate them into your music and see the magic happening! Always be prepared to weight your options, don’t just rely on or seek a manager.
Build a personal website: Building your very own website is one of the best promotional strategies. It acts as a portfolio and imparts a sense of professionalism. Hence, people will take your music more seriously, and bring you herds of people in no time. The same concept applies to your social media presence. Equip your accounts with relevant catchy content to keep your fans entertained in between projects.
Reach your target audience: Starting from Youtube to Spotify and Deezer, go after your audience. Focus on being yourself, so you appear unique. See people line up like bees when you have a defined niche! Although it might be slow and a bit discouraging never compromise your authenticity.
Online marketing: With the advancements in technology, marketing your music online is getting necessary more than ever. Reach out to the big players in the game of music such as Spotify artists, Youtube channels, and website owners of your genre. Never be shy to ask for tips on how to be better at your craft or offer collaborations.
Market your music offline: To find your footing in the diverse world of music, you will have to put yourself out there in front of a crowd. Perform in live gigs, appear on radio shows, press pieces and local music channels. People will start to recognize you!
Following these tips and putting a little extra effort can make you an international star. Be mindful that fame does not come over night and it is a process and all processes must have a course. Don’t hold yourself back from touching the skies of success anymore!