The question is easy for content marketers. “How to Make Better Content?” Produce great content and then improve it. You need to have excellent material on your blog or website to improve SEO scores, attract views and/or leads. After all, isn’t that the reason we produce content?
When you post original content, your blog will gain more attention from search engines. Google, for example, penalize pages with redundant material. Google wants to award high-quality sites that contain original content. Creating good content boosts the rankings on your site and can positively affect your traffic.
Lets explore ways to make your posts better!
Its more important than ever to create original content, you might say “Well there is nothing more to write about” or ” everything has already been done”.
My answer to that is “No”, abandon that thinking and realize your niche. Try to produce your content with the intention of being helpful and relevant. Originality isn’t easily accomplished, its comes through trial and error. For even more motivation, the algorithm of popular search engines and social networks only recognize unique content and its creators. Thus shunning those that re-post and copy. This also applies even if you gain licencing to replicate the content. So the choice is yours, create original content and gain favor or replicate and perish.
Write Better Titles
Ah Yes! The unsung hero, the attention grabber, the reason we click on anything, and also the part that we all forget to work on. The title is sometimes the only thing persons read or the only reason they engage. So take your time when making the title. Create as many variations as possible and choose which one you like best.
Have A Call To Action
Have you ever been to a website, gained a bunch of information and didn’t know what to do next? Well that’s what your audience feels when you don’t have a call to action. The best material offers a sense of how the knowledge is to be implemented. Present users with advice when writing your blog post instead of just facts. Many times, simply answering questions about a topic will spark reader ideas.
Be Accurate With Your Answers
Treat your Blog or Accounts like a niche search engine. Thus, use your blog to generate questions and answers.
But even more important than answering questions, it is imperative to verify every statistic that you write. Most content will lead straight to the source and the statistics.
If your content has issues it influences how people see your company. And the largest culprit for negative publicity is incorrect statistics or poor sources.
Create Engaging Content
An enthusiastic audience holds on to your every action and takes in everything you’re writing or saying. But the only way to get an active audience is to make captivating content. It all starts with you, and what you write.
Let the consumer ask themselves questions. It does not mean making an incomplete article, but rather including questions that make readers focus on how they can apply the information that you have received.
Try having a positive and relevant introduction. Ever wondered how fast people are making judgements about blog posts? Within the first few sentences most people probably determine if the post is worth reading. Tell users why they should be reading and what you’ll be thinking about in the blog post. For your introduction, you can use an anecdote, or have a story incorporated into your blog post.
How often have we all started something but didn’t finish? Let’s try not to make this mistake with with your content. Creating new material on a regular basis is the single most important way to gain and retain the attention of your audience. Why? Because they want to engage and receive your knowledge. Thus depriving them will cause your audience to find a new source for their content.
Maintaining and creating content might seem tiresome, but it is worth it. The main aim of a blog is to bind you to the best audience. The more regular and updated your content is, the greater the chances of you being found and viewed by your target audience.