Everyone wants to better their Search Engine Optimization. But how do you improve your SEO? Where do you even begin? Sure you might have great content, but why isn’t anyone interacting with it?
Note To Content Creators
For starters this guide doesn’t apply to those that intend to plagiarize. Since plagiarism is the representation of the words, concepts or phrases of another person as one’s original work. It is viewed as intellectual dishonesty and an violation of media and blogging ethics. Thus, Google punishes these actions.
How? They simply block your content from ranking if they suspect duplication, and if you do it enough they can bury your website.
No matter how good of a SEO strategy you have it cannot defeat Google’s Plagiarism Detection System. So the first step to a SEO strategy is to ensure that your content is uniquely made.
How To Improve Your SEO Strategy
Tweak Your Keywords
Yes you have the content but are you saying the things people are looking for? The common phrases used to describe ideas are called keywords. And why are keywords important? They allow search engines to recognize and match you with your audience. But how do you optimize your keywords?
There are a plethora of AIs and resources that can help you identify your ideal keywords but for more real time suggestions use your Google Search Bar. Start by typing a question in the search box and note the suggestions.
Observe And Improve
After narrowing your keywords it is time to scout the competition. It’s key to examine the articles and websites that reside on the first page of any search engine. Put your site and content to the test, compare it to those that rank well and note the differences. Reflect on your content and improve on your shortcomings. Almost spy on people in your niche, keep abreast with their new marketing strategies.
If you have tipped your toe in SEO you have heard of backlinking, but what is it? It is an incoming hyperlink that runs from one web page to another.
Why are backlinks important? Backlinks are especially useful for SEO. They constitute a “thumbs up” from one site to another. Backlinks to your website are simply a hint to search engines that others are vouching for your content. So how do you get these backlinks? You get these links by interacting with other relevant blogs and websites, besides including linked keywords and resources, try leaving comments and donations. I know it seems pointless but search engines do take notice of these actions. Backlinking is like a marriage certificate, it shows the validity of your website while owing a huge chunk of your SEO ranking.
Of course infographics and images are fun ways to digest information. Infographics are graphic visual representations of facts, details, or expertise intended for the fast and simple presentation of information. Using visuals to increase the capacity of the human visual system allows us to recognize patterns and trends while boosting comprehension. But the best part is it facilitates backlinks thus making it SEO gold.
Why Improve Your SEO
The aim of SEO optimization is to improve the rankings of your site in the search results. Most importantly, the aim of reaching high rankings is to draw more traffic, and hopefully, to transform this traffic into new customers and leads.