Everyone wants to better their Search Engine Optimization. But how do you improve your SEO? Where do you even begin? Sure you might have great content, but why isn’t anyone interacting with it?
Note To Content Creators
For starters this guide doesn’t apply to those that intend to plagiarize. Since plagiarism is the representation of the words, concepts or phrases of another person as one’s original work. It is viewed as intellectual dishonesty and an violation of media and blogging ethics. Thus, Google punishes these actions.
How? They simply block your content from ranking if they suspect duplication, and if you do it enough they can bury your website.
No matter how good of a SEO strategy you have it cannot defeat Google’s Plagiarism Detection System. So the first step to a SEO strategy is to ensure that your content is uniquely made.
How To Improve Your SEO Strategy
Tweak Your Keywords
Yes you have the content but are you saying the things people are looking for? The common phrases used to describe ideas are called keywords. And why are keywords important? They allow search engines to recognize and match you with your audience. But how do you optimize your keywords?
There are a plethora of AIs and resources that can help you identify your ideal keywords but for more real time suggestions use your Google Search Bar. Start by typing a question in the search box and note the suggestions.
Observe And Improve
After narrowing your keywords it is time to scout the competition. It’s key to examine the articles and websites that reside on the first page of any search engine. Put your site and content to the test, compare it to those that rank well and note the differences. Reflect on your content and improve on your shortcomings. Almost spy on people in your niche, keep abreast with their new marketing strategies.
Backlinking
If you have tipped your toe in SEO you have heard of backlinking, but what is it? It is an incoming hyperlink that runs from one web page to another.
Why are backlinks important? Backlinks are especially useful for SEO. They constitute a “thumbs up” from one site to another. Backlinks to your website are simply a hint to search engines that others are vouching for your content. So how do you get these backlinks? You get these links by interacting with other relevant blogs and websites, besides including linked keywords and resources, try leaving comments and donations. I know it seems pointless but search engines do take notice of these actions. Backlinking is like a marriage certificate, it shows the validity of your website while owing a huge chunk of your SEO ranking.
Infographics
Of course infographics and images are fun ways to digest information. Infographics are graphic visual representations of facts, details, or expertise intended for the fast and simple presentation of information. Using visuals to increase the capacity of the human visual system allows us to recognize patterns and trends while boosting comprehension. But the best part is it facilitates backlinks thus making it SEO gold.
Why Improve Your SEO
The aim of SEO optimization is to improve the rankings of your site in the search results. Most importantly, the aim of reaching high rankings is to draw more traffic, and hopefully, to transform this traffic into new customers and leads.
Hello there,
First of all, beautiful website. Love it.
Secondly, I like how simple and direct your content is. Very specific and straight to the point. I recently started looking up how to improve my SEO and to be honest, it’s crazy the amount of information that one website can throw at you.
So much to process. This is very direct and straight to the point and for that, I big you up. Thanks again.
Cheers.
Thanks for these awesome tips on how to improve seo. Being there I am always trying to do this, I found your article very useful.
Right now I am still trying to find “winning” keywords — so hopefully this will help me a lot.
What do you think about internal links? Do they play a major role too?
Hello ! This post came to me just at the right time, as I am just starting my website and working on my SEO. Some really useful information you shared here. I agree that it is extremely important to write original content that will help people, not only to just make some content and copy from other sites. Also that way nothing will be especially interesting on our site.. I think that helpful and honest content will always find its way to the top rankings and I am working on making such content!
I dont really understand this concept with backlinks. How exactly does that work? I would for sure like to read more on this topic.
All the best! 🙂
Thank you for this informative article on improving SEO rankings, in particular, paying attention to ongoing participation within your chosen niche both as a means to keep informed on what information is not only out there, but to avoid duplication and also to modify and improve upon your own.
I have heard conflicting information on use of back links, in particular that back links from a disreputable website can be damaging. For instance, in the process of writing content, I was attempting to find a reference “encyclopedia” website to refer others to, yet, in the process was unable to verify authorship or ownership of the website itself and therefore removed the content, as I would not wish to steer a reader in the wrong direction. The posts on the two sites were more than two years old, thus it would have appeared that they were orphaned. Do you have any additional comments on this?
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