You have done all the work, you have ran the Ads and did your research. But for some strange reason your clients are difficult or pay too little. Maybe its your prices? But your products/services are priced according to its market value. Whatever the reason, “How To Find Better Clients?” is a question that haunts every entrepreneur.
Catering to good customers has it’s advantages. Think of timely reimbursement and increased cash, which is crucial to today’s unpredictable environment. However, for many owners, bad clients are all too normal. These are the kinds of customers that you have to keep pursuing for payment, which is difficult in regular times, but tougher when times are bleak.
Also bad customers are frustrating to accommodate, constantly asking for improvements and expecting you to go the extra mile without further compensation. But lets try to put all that behind us and find better clients.
Find Your Niche Client
If you want better customers, it is imperative to first imagine what this group looks like. Who are they? And how much do they make?
You might already have one customer who you deem to be better than most. Use them as a guide to help you locate one like them. Or maybe you don’t have customers who you can use as a reference, don’t sweat. You can describe an optimal customer by looking at what you don’t like with your current clients. Defining your ideal client from the start would give you the parameters you will use to assess your potential clients. So it is important that you assess clients on the basis of certain parameters.
Many freelancers are so excited to find jobs that they don’t recognize the warnings in the on boarding process. Another way to identify these ideal clients is to work towards solving problems within your niche. For instance instead of being a beautician be a beauty supplier, sell to those in your occupation. By becoming a retailer you can present higher quality products to those in your niche thus improving the quality of work in that niche.
Seek And Engage With Your Clients
Notice how I didn’t say chase? ” Chasing” is a method of oversharing and cornering your clients making them feel like they don’t have a choice. This includes pesky Ads and a large stream of posts, basically giving your clients more than they need.
“Chasing” might get you a lot of clients, but they won’t be your ideal clients. So what good does this do you? First you need to identify where these ideal clients “hang out” and who they are. All this can be found by talking to your star clients, ask them how they came about your company and use that medium. Inquire about what caught their eye and work more on that feature.
Now that you found the space where your ideal clients exist either it be a digital or physical, simply become more active in that space. While doing this say the things that caught your ideal client’s ears, provide them with information and niche relevant content.
Improve Your Value Proposition
Now its the last lap, you’ve put in the leg work and you found the ideal clients. Congratulations! Now you only have to find a way to approach them. Considering that your ideal clients have been identified and modeled after you star clients you should have some idea about what they want to hear.
But nevertheless, your value proposition should convey a unique opportunity that you are offering. By doing this, you ‘re better off attracting the types of customers you want and filtering out those you don’t want. That’s why you should invest time to focus on your direct pitch.
The fact of the matter is that bad clients can wreak havoc on your business. They cause stress, bad reviews and can easily make you lose income. The good news is that you don’t need to be subjected to this reality. Your ideal clients are waiting for you, you only need to find them.