You started a business and maybe word of mouth isn’t cutting it. So you decided that you wanted to expand via a medium that everyone uses, Social Media. “Where to start?” and “How to create a social media campaign?” are questions that might be haunting you. So let’s dive in to it.
How To Create A Social Media Campaign
First step is to work actively on the campaign details. Are you sponsoring an event? You may be collaborating on a charitable fundraising initiative with a non-profit affiliate. Well, whatever the strategy is, recognize the goal. Make the decision on the action that you want the consumer or follower to follow whenever they see your post. Ensure that the objective is clearly expressed, while being entertaining. Settle on a way to assess the success of the initiative.
Decide How To Promote
Secondly, decide what kind of content you ‘re going to have on social media. You might like to create a short clip for Instagram or a specific banner image on Facebook. You may also have to produce images for Twitter and Pinterest. Learning the function of each channel is the secret to making this step effective.
Social networking advertisements are important because you want people to see and engage with your content. If you haven’t been using promotional platforms unique to each social media platform, begin with only one platform and use what fits best to your demographic.
Create A Content Stockpile
Now Its time for the fun stuff! You get to post and show your audience what you have to offer. But before you get carried away it is important that you have a stockpile of content for the duration of the campaign. Why? Because it ensures that you have consistent posts and updates to engage your customers.
A crucial aspect of the preparation phase is to draw out the daily timetable. Remember what days of the week you ‘re going to add content to your platforms. What message and creative copy are you going to use to enhance engagement? You should set up a simple overview on a calendar showing what each day looks like for the week or month of the promo.
Engage And Follow Up
Don’t just post it and forget about it! You still have to be engaged. Half of managing a social media campaign is actually focusing on your accounts.
If the promotion is focused around an case, or if you launch a new product, then it makes sense to follow up with photographs or updates. If you’ve hosted a contest, share the winner’s pictures or statistics on how many individuals have taken part. You can share pictures of the event with a recap.
Take the time to look through the results and see what was working and what wasn’t. Use that information to modify your strategies for the next initiative.
Not all social media campaigns have a long way to go, but it should have a decent guideline. Your social media campaign should be closely integrated with your ultimate Inbound Marketing strategy. That implies, to don’t lose perspective of your final targets for more leads and clients.