It’s not rocket science, but influencer collaborations work. Whether you are a brand or an influencer yourself. These tactics are old as time. Collaborations-not to be mistaken for shout outs or give anyways, is defined as partnering with someone to create a new product or material. Thus is a great way to cultivate a following. Because it allows you to recognize others in your niche and puts you in front of their audience. The proof is in the likes and impressions. You might think that if you want to collaborate with an influencer you just ask them and it will be done. But there is more work done to garner the best results.
Create A Proposal
So you want to collaborate with an Influencer? Firstly, be clear on the goals you want to accomplish and the target audience you want to attract. Create a list of people you’d like to collaborate with. Always ensure that these individuals are within your niche. Then proceed to make a presentation to clarify the expectations and details. It is suggested that you form a relationship with the prospects before offering a collaboration. This is to ensure that their morals are aligned with yours. These details would not only ease and speed up the hunt for the right partner, it will attract willing participants.
Finding The Right Match
With an attractive proposal you should attract a lot of interest. But before your proposal is distributed you should consider closely who you are interested in. Ask yourself are we a good pair? Do I want to publicly engrave myself with this individual? If the answer is “yes” then proceed. Nevertheless, always request an analysis of the individual’s audience. Even better take a scroll through their content and assess how engaged their audience is. Follow your gut, the best collaborations are ones that aren’t forced.
Manage Your Time Realistically
It is imperative to have a plan. Although developing a scenario and creating quality content requires a lot of hard work for the creator’s part, rushing cannot benefit anyone. Consider the individual you are collaborating with and try to facilitate their schedule. Thus, compromising creates a cohesive relationship and allows plans to be executed.
Don’t Limit Yourself
A collaboration can be extended across several platforms and in different formats. For instance collaborating with Instagram Influencers does not have to come down to merely placing the items in their pictures. There are more platforms and concepts to be utilized. Try to present your collaborations in a variety of ways from in person events to podcasts, the world is your oyster.
Use every moment of a collaboration to learn more. You would be surprised by the expertise of other influencers, use that time to pick their brains. Each medium has its own dynamics, characteristics, and formats which work and fit there, thus ask questions. Find some answers to your problems. Use the opportunity and learn about a new platform.
Collaborations serve a much larger purpose besides growing your audience. It is a good opportunity to network and get in touch with industry professionals. You might wonder, what is the appeal? Well, it allows the members of your audience to witness you in a new space. Within this space you will be with like minded individuals, thus furthering your mental growth.
Don’t be afraid to be inspired by others! Use collaborations as a way to better yourself. After all, the best way to stay relevant is to evolve.