You have the skill, confidence and the drive, now you believe that you need a talent manager. But do you really? The question of “Do I Need A Talent Agent?” haunts models, musicians and acts across the world.
The answer is you probably don’t. Now before you gather your pitchforks ask yourself, what do you expect this talent agent to do you that you can’t do for yourself? And what makes your portfolio different from the talents that they already have? Besides your possible young talent portfolio, you might have to keep this “talent manager” with a retainer fee or give up a percentage of your earnings.
Note To The Talented…
If finding a Talent Agent is the first thing on your list you should burn that list. Don’t misunderstand, its not to NEVER get a Talent Agent, its all about knowing the right time. As edger as you might be to book gigs and get your name out there, you need to examine what your brand is. What would you like your agent to represent?
I know it might seem a bit much, but everyone needs a brand. You and your fans need to know what you represent and how to identify your work. But a brand covers a bit more than your image it describes your fanbase and your niche. These are the two most important things that you should have straightened out before you seek a talent manager.
What Should A Talent Agent Look Like?
A Talent Agent is a professional representative of your brand. And I use the word “representative” to place emphasis on the fact that a manager shouldn’t have too much creative control over your work. Talent managers should work to foster and represent the interests and manage most of the client encounters. Thus this individual should be knowledgeable and professional. The only reason to have a talent agent is so that you can be presented with newer and better opportunities.
Am I Ready For A Talent Agent?
Its hard to assess your preparedness to gain access to new opportunities. But to attract the best agent every detail of your band should be prepared. There is a misconception that a agent would take care of “everything”, that shouldn’t be the case. Why? If you let someone control your creativity you will always end up in uncomfortable deals and with less income.
So how do you know that you are ready for an agent? You would have a brand. And for talents, what this means is to channel your craft into a clear visual style and identity. Hopefully in a way that builds a kind of tribal loyalty. Losing your creative control will cause you to share a larger portion of your income. Without a brand your Agent can’t provide the best opportunities for you.
Secondly, your portfolio should contain your work experience and a press/pitch kit. Having these tools would allow your manager to starting represent you.
If either of these components are absent, you aren’t ready for a Talent Agent.