How To Turn Leads Into Sales

When appropriate, offer incentives. Very few people dislike like free stuff, the key is to not over deliver with the sample or free trial. Offering a free gift or providing a special time sensitive discount is a great way to improve conversion rates. When designing the discount keep in mind that it doesn’t have to be something outrageous.

Less Talk, More Texting

“Kids these days! It feels like they don’t even talk anymore. All they do is text!” While this is not an actual quote, I’m sure it’s a statement that countless parents would agree with, amazed by their children’s ability to spend hours on the phone, seemingly isolated from the outside world. “Don’t you want to…

The Steady Rise of Podcasts

Over the past decade, podcasts have seen a steady rise in popularity. According to Edison Research, 64 percent of Americans are now familiar with the term “podcasting” and more than 4 in 10 have listened to a podcast themselves. The format’s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on…